A decorative typeface designed from only six existing characters found on a tin of tomatoes in Cortona, Italy.
Stepping down into a green grocers in Cortona, Italy, I saw a beautiful tin of tomatoes. I bought the tin for its typography alone. The underlying structure of the six, found uppercase characters made the re-design of certain missing letters straightforward. However, drawing the lowercase and numerals was problematic, requiring a tall x-height due to thick serifs. To assist the blind recreation of what was missing I hunted down other bifurcating fonts - where each serif splits in two. Looking at the relationship between uppercase and lowercase fonts and their various stems, descenders, bowls, ears and spurs helped me to define a visual approach and set some rules.

Name: Pomodori
Date: 2003
Foundry: Atlas
Weight: red
Tags: tuscan, bifurcating, revival, decorative, display, 1800s, American, wild west, letterpress, poster, woodblock, gastronomic, Cortona, Pomilia.

The character set for this font includes: uppercase, lowercase, numerals and accented variants for most Latin script languages.


This font is available to buy: it comes with the book
3 Found Fonts, along with 2 other fonts







Sara Jenkin's restaurant Porsena in New York


Liverpool. Something went wrong here, it looks like an outline was added with a wider"stroke" and then manufactured from the inner line - trimming the characters. Weird.

Below: sketchbook pages
















The found label


Cortona, Italy, where the can of tomatoes was found



Converted into a rubber stamp alphabet for use in the book A Tale of 12 Kitchens and for wall pieces.












Salsa di Pomodori, Elizabeth David,
Jake Tilson, rubber stamp on wood, 2003




Salsa di Pomodori, Elizabeth David,
Jake Tilson, rubber stamp on wall, 2003